3.05.2007

Another Reason to Watch Noggin

Be sure to check out Cedric the Entertainer on Noggin, where starting today, he'll be promoting the network's Get Ready to Read campaign for the month of March. The proud papa will be alongside Moose A. Moose (aka in this house as "J-Jo's Ex" - long story), reading the Aesop fable The Tortoise and the Hair. Also spreading the magic of literacy is Isaiah Washington (am I slightly surprised they kept the brother on board?).

Of course the skeptic in me could get annoyed that they asked two black men to talk about the importance of not being illiterate, as opposed to two white or two Asian men. But I'm going to go ahead and give the network the bene of the doubt. As long as nobody breaks down crying and says they used to sign their name with an X, it's all good (besides, the illiterate black celebrity story is like, so two years ago (no offense, Fantasia).

Those network execs may not know of Gustavas Vassa, but my people been known how to read. Since before the end of slavery. Shoot...

Skepticsm aside, it's a good cause. And it's so nice to see the brothers appearing this month, instead of last, when I would have just called it Black History Month Tokenism. Instead, the station showed interstitials featuring Mae Jemison and George Washington Carver at regular intervals.

Mad props to Noggin for trying to represent.

2 comments:

Aly Cat 121 said...

ohhh dayum I'm soooo out of the loop. What is Noggin? A kiddie network? It must have something to do with cable? Chile we ain't had cable, ever. We get 6 channels and 3 are in spanish. LOL. There is lots of sesame street video watching, and other stuff.

Mrs. J said...

I hear you! If it wasn't for Mr. J's dependence on cable tv, I wouldn't know about Noggin either. Coincidentally, he was writing copy for MTV when Viacom launched the station back in the late 90's, back in the day before kids...when I swore the ones we had would never watch TV at all (LOL). He says the stories on television help him with his writing. Right...

I, on the other hand, could live without television with the exception of one or two shows. Except for kids tv, which I rely on to maintain my sanity (sad but true!) I love Noggin because they don't have any commercials. Not that it stops J-Jo from asking for things. ;)